Concepedia

Tirthankar Roy

TR

41

Publications

1.2K

Citations

20

H-Index

1988

Active since

Affiliations

London School of Economics and Political Science(Current)

Gokhale Institute of Politics and Economics

Iowa State University

University of Louisville

Indira Gandhi Institute of Development Research

Tirthankar Roy is an author at London School of Economics and Political Science specializing in business, economics, and economic development.

Top concepts

BusinessEconomicsEconomic HistoryEconomic DevelopmentColonialismAnthropologyLanguageTradeGlobalizationEconomic Growth

Publications per year

1988–2023

41

Publications

41

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response

Michael J. Barone, Tirthankar Roy · Journal of Marketing · 2010 · 127 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

Economic History and Modern India: Redefining the Link

Tirthankar Roy · The Journal of Economic Perspectives · 2002 · 109 citations · Full text

Colonialism, Industrialisation, Development Theory +16

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response

Michael J. Barone, Tirthankar Roy · Journal of Marketing · 2010 · 97 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23

The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective

Michael J. Barone, Tirthankar Roy · Journal of Consumer Psychology · 2009 · 62 citations

Trading Firms in Colonial India

Tirthankar Roy · The Business History Review · 2014 · 49 citations

Indigenous Firms, Colonialism, Industrialisation +19

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