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Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

MarketingInternational ManagementCultureCountry Image PerceptionsInternational Business StrategyProduct CatgeoryInternational MarketingCountry-of-origin EffectsManagementBusinessCultural ImpactGeographical IndicationInternationalizationInternational BusinessGlobal StrategyGlobalization