Louis A. Morris

Consumer Comprehension of Environmental Advertising and Labeling Claims

Louis A. Morris, Manoj Hastak, Michael B. Mazis · Journal of Consumer Affairs · 1995 · 105 citations

Consumer Uncertainty, Engineering, Consumer Research +20

Counseling Patients About Prescribed Medication

Louis A. Morris, Ellen R. Tabak, Kathleen Gondek · Medical Care · 1997 · 101 citations

Risk Disclosures in Televised Prescription Drug Advertising to Consumers

Louis A. Morris, Michael B. Mazis, David Brinberg · Journal of Public Policy & Marketing · 1989 · 98 citations

Risk Disclosures, Consumer Uncertainty, Targeted Advertising +21

An Evaluation of the Alcohol Warning Label: Initial Survey Results

Michael B. Mazis, Louis A. Morris, John L. Swasy · Journal of Public Policy & Marketing · 1991 · 86 citations

Substance Use, Safety Science, Consumer Research +22

The Role of Consumer Surveys in Public Policy Decision Making

Manoj Hastak, Michael B. Mazis, Louis A. Morris · Journal of Public Policy & Marketing · 2001 · 60 citations

Behavioral Decision Making, Consumer Research, Social Marketing +21