Concepedia

David Brinberg

DB

53

Publications

4.9K

Citations

34

H-Index

1977

Active since

Affiliations

Virginia Tech(Current)

Hofstra University

University of Maryland, College Park

University at Albany, State University of New York

David Brinberg is an author at Virginia Tech specializing in marketing, consumer research, and management.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBehavioral ScienceSocial SciencesBusinessPsychologyBehavioral Decision MakingPublic Health

Publications per year

1977–2021

53

Publications

53

Affective Images of Tourism Destinations

Şeyhmus Baloğlu, David Brinberg · Journal of Travel Research · 1997 · 999 citations

Positioning Structure, Tourism Management, Culture +12

Qualitative and Quantitative Methods in Evaluation Research

David Brinberg, Thomas D. Cook, Charles S. Reichardt · Educational Researcher · 1981 · 924 citations

Nursing, Quantitative Methods, Performance Studies +13

Subjective Knowledge, Search Locations, and Consumer Choice

Christine Moorman, Kristin Diehl, David Brinberg et al. · Journal of Consumer Research · 2004 · 343 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

Assessing Attribute Importance: A Comparison of Six Methods

James Jaccard, David Brinberg, Lee J. Ackerman · Journal of Consumer Research · 1986 · 188 citations

Customer Satisfaction, Engineering, Behavioral Decision Making +18

External Validity and the Research Process: A Comment on the Calder/Lynch Dialogue

Joseph E. McGrath, David Brinberg · Journal of Consumer Research · 1983 · 181 citations

Methodological Orientation, Calder/lynch Dialogue, Research Process +16

Rows per page

1–5 of 53