Darlene Brannigan Smith

Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information

Gary T. Ford, Darlene Brannigan Smith, John L. Swasy · Journal of Consumer Research · 1990 · 476 citations

An Empirical Test of the Search, Experience and Credence Attributes Framework

Gary T. Ford, Darlene Brannigan Smith, John L. Swasy · ACR North American Advances · 1988 · 152 citations

Information Search, Empirical Test, Information Retrieval +10

Managing For Value: Developing A Performance Measurement System Integrating Economic Value Added and The Balanced Scorecard In Strategic Planning

Harold D. Fletcher, Darlene Brannigan Smith · Journal of Business Strategies · 1970 · 78 citations · Full text

Total Quality Management, Business Intelligence, Project Management +21

The Economics of Information: An Empirical Approach to Nelson's Search-Experience Framework

Darlene Brannigan Smith · Journal of Public Policy & Marketing · 1990 · 26 citations

Consumer Uncertainty, Consumer Study, Information Seeking +26

Scenario Planning: A New Approach to Teaching Marketing Strategy

Doris C. Van Doren, Darlene Brannigan Smith · Journal of Marketing Education · 1999 · 24 citations

Three-phase Approach, Education, Strategic Practice +18