Doris C. Van Doren

Value‐added marketing in the digital domain: enhancing the utility of the Internet

C. Breitenbach, Doris C. Van Doren · Journal of Consumer Marketing · 1998 · 125 citations

Customer Satisfaction, Digital Business, Digital Marketing +19

The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective

Louise W. Smith, Doris C. Van Doren · Journal of Marketing Education · 2004 · 116 citations

Education, Learning-by-doing, Instructional Models +21

Competitive intelligence in service marketing

Pamela Johns, Doris C. Van Doren · Marketing Intelligence & Planning · 2010 · 61 citations

Customer Satisfaction, Business Intelligence, Business Analytics +17

Promotional strategies on the World Wide Web

Doris C. Van Doren, Deborah L. Fechner, Kathy Green-Adelsberger · Journal of Marketing Communications · 2000 · 40 citations

Customer Satisfaction, Digital Marketing, Internet Sites +18

Scenario Planning: A New Approach to Teaching Marketing Strategy

Doris C. Van Doren, Darlene Brannigan Smith · Journal of Marketing Education · 1999 · 24 citations

Three-phase Approach, Education, Strategic Practice +18