Louise W. Smith

The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective

Louise W. Smith, Doris C. Van Doren · Journal of Marketing Education · 2004 · 116 citations

Education, Learning-by-doing, Instructional Models +21

The impact of a shift in organizational role on ethical perceptions: A comparative study

Shohreh A. Kaynama, Algin King, Louise W. Smith · Journal of Business Ethics · 1996 · 31 citations

Ethical Perceptions, Professional Ethic, Management +8

Using Consumer Behavior and Decision Models to Aid Students in Choosing a Major

Shohreh A. Kaynama, Louise W. Smith · Journal of Marketing for HIGHER EDUCATION · 1996 · 19 citations

Customer Satisfaction, Behavioral Decision Making, Aid Students +19

THE CHALLENGES OF PROFESSIONAL SERVICES MARKETING

Doris C. Van Doren, Louise W. Smith, Ronald J. Biglin · Journal of Consumer Marketing · 1985 · 11 citations

Customer Satisfaction, Law, Professional Services Marketing +18

Teaching Marketing Ethics: A Personal Approach

Louise W. Smith, Doris C. VanDoren · Journal of Marketing Education · 1989 · 10 citations

Sales Ethics, Ethic Education, Conceptual Marketing Content +12