Concepedia
Statistics
Publications
38
Citations
1.7K
H-Index
23
Active since
1994
Affiliations
Korea University(Current)
Auckland University of Technology
Chonnam National University
Bond University
Hong Kong University of Science and Technology
Jongwon Park is an author at Korea University specializing in business, marketing, and psychology.
Publications per year
1994–2022
Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI
Marilyn Giroux, Jungkeun Kim, Jacob C. Lee et al. · Journal of Business Ethics · 2022 · 174 citations · Full text
Social Sciences, Psychology, Social Psychology +17
Effects of Parent‐Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions
Junsang Yeo, Jongwon Park · Journal of Consumer Psychology · 2006 · 126 citations
Business, Marketing, Marketing Management +14
Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval
Jongwon Park, Manoj Hastak · Journal of Consumer Research · 1994 · 111 citations
Social Sciences, Behavioral Sciences, Psychology +15
Consumer–brand relationship quality: When and how it helps brand extensions
Kyeongheui Kim, Jongwon Park, Jungkeun Kim · Journal of Business Research · 2013 · 106 citations
Service Orientation: Its Impact on Business Performance in the Medical Service Industry
Sung‐Joon Yoon, Dongchoon Choi, Jongwon Park · Service Industries Journal · 2007 · 99 citations
Business, Marketing, Organizational Behavior +14
1–5 of 38