Concepedia

Junsang Yeo

JY

Statistics

Publications

2

Citations

288

H-Index

2

Active since

2006

Affiliations

Dongguk University(Current)

Junsang Yeo is an author at Dongguk University specializing in customer satisfaction, business, and brand equity.

Top concepts

Publications per year

2006–2015

2

Publications

2

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

Hanna Kim, Won‐Moo Hur, Junsang Yeo · Sustainability · 2015 · 163 citations · Full text

, , +17

Effects of Parent‐Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions

Junsang Yeo, Jongwon Park · Journal of Consumer Psychology · 2006 · 125 citations

1–2 of 2