Hanna Kim

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Won‐Moo Hur, Hanna Kim, Jeong Woo · Journal of Business Ethics · 2013 · 512 citations

Marketing, Corporate Brand Equity, Corporate Brand Credibility +11

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

Hanna Kim, Won‐Moo Hur, Junsang Yeo · Sustainability · 2015 · 163 citations · Full text

Customer Satisfaction, Socially Responsible Product, Corporate Reputation +17

Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer‐company identification and affective commitment

Won‐Moo Hur, Hanna Kim · Corporate Social Responsibility and Environmental Management · 2018 · 147 citations

Customer Experience, Customer Satisfaction, Consumer Research +25

When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification

Won‐Moo Hur, Tae‐Won Moon, Hanna Kim · Corporate Social Responsibility and Environmental Management · 2020 · 122 citations

Customer Satisfaction, Csr Credibility, Consumer Research +23

The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

Hanna Kim, Eun‐Jung Lee, Won‐Moo Hur · Clothing and Textiles Research Journal · 2012 · 119 citations

Customer Satisfaction, Normative Conduct Theory, Green Marketing +20