Concepedia

Jeong Woo

JW

Statistics

Publications

2

Citations

528

H-Index

2

Active since

2013

Affiliations

Pukyong National University(Current)

Jeong Woo is an author at Pukyong National University specializing in brand building, reputation management, and marketing.

Top concepts

Publications per year

2013–2015

2

Publications

2

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Won‐Moo Hur, Hanna Kim, Jeong Woo · Journal of Business Ethics · 2013 · 512 citations

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The Role of Consumer Values and Socio-Demographics in Green Product Satisfaction: The Case of Hybrid Cars

Won‐Moo Hur, Jeong Woo, Yeonshin Kim · Psychological Reports · 2015 · 16 citations

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