Concepedia
Statistics
Publications
6
Citations
311
H-Index
Active since
2008
Affiliations
Kent State University(Current)
Kookmin University
Eun‐Jung Lee is an author at Kent State University specializing in business, marketing, and consumer behavior.
Publications per year
2008–2021
The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims
Hanna Kim, Eun‐Jung Lee, Won‐Moo Hur · Clothing and Textiles Research Journal · 2012 · 120 citations
Business, Marketing, Marketing Management +13
Online service personalization for apparel shopping
Eun‐Jung Lee, Jungkun Park · Journal of Retailing and Consumer Services · 2009 · 71 citations
Business, Information Systems, Retail Management +14
Do tech products have a beauty premium? The effect of visual aesthetics of wearables on willingness-to-pay premium and the role of product category involvement
Eun‐Jung Lee · Journal of Retailing and Consumer Services · 2021 · 35 citations
Humanities, Marketing, Marketing Management +15
Effect of psychological closeness on consumer attitudes toward fashion blogs: the moderating effect of fashion leadership and interpersonal LOV
Kim Hahn, Eun‐Jung Lee · Journal of Global Fashion Marketing · 2014 · 33 citations
Business, Marketing, Marketing Management +16
A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach
Eun‐Jung Lee · Psychology and Marketing · 2013 · 31 citations
Business, Marketing, Psychology +16
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