Concepedia

Do tech products have a beauty premium? The effect of visual aesthetics of wearables on willingness-to-pay premium and the role of product category involvement

Journal of Retailing and Consumer Services · 2021 · 35 citations · 59 references

Concepts

HumanitiesMarketingMarketing ManagementAestheticsAesthetic ExperienceAesthetic PropertiesAesthetic ValueConsumer InvolvementConsumer TheoryWillingness To PayAesthetic ImpactConsumer AestheticsIndividual Willingness-to-payPerceived Product QualityPremium Price WillingnessPrice Premium EffectsProduct Category ManagementVisual Beauty

References

59

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1

Venkatesh, James Y.L. Thong, Xu · MIS Quarterly · 2012 · 14.7K citations

Business, Information Systems, Information Technology +15

Testing Structural Equation Models.

Charles W. Mueller, Kenneth A. Bollen, J. Scott Long · Contemporary Sociology A Journal of Reviews · 1994 · 14.2K citations

Social Sciences, Biostatistics, Econometrics +15

The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education

Keith S. Taber · Research in Science Education · 2017 · 10.1K citations · Full text

Education, Educational Measurement, Science Education +2

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 9.8K citations

Business, Marketing, Marketing Management +17