Concepedia
Statistics
Publications
5
Citations
600
H-Index
Active since
2006
Affiliations
University of Toronto(Current)
Sungkyunkwan University
University of Minnesota
Auckland University of Technology
Kyeongheui Kim is an author at University of Toronto specializing in business, brand associations, and brand management.
Publications per year
2006–2022
Brand Concept Maps: A Methodology for Identifying Brand Association Networks
Deborah Roedder John, Barbara Loken, Kyeongheui Kim et al. · Journal of Marketing Research · 2006 · 388 citations
Business, Marketing, Marketing Management +12
Consumer–brand relationship quality: When and how it helps brand extensions
Kyeongheui Kim, Jongwon Park, Jungkeun Kim · Journal of Business Research · 2013 · 106 citations
Business, Marketing, Marketing Management +14
More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions
Jungkeun Kim, Raghunath Singh Rao, Kyeongheui Kim et al. · Journal of Marketing Research · 2011 · 49 citations · Full text
Social Sciences, Business Economics, Economics +17
Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set
Kyeongheui Kim, Joan Meyers‐Levy · Journal of Consumer Research · 2008 · 40 citations
Business, Marketing, Psychology +13
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind
Wonsuk Jung, Joann Peck, Mauricio Palmeira et al. · Journal of Marketing Research · 2022 · 17 citations
Business, Marketing, Marketing Management +9
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