Concepedia
Statistics
Publications
30
Citations
2.6K
H-Index
22
Active since
2000
Affiliations
Kyonggi University(Current)
Ansan University
Cleveland State University
Shin Ansan University
Dongseo University
Sung‐Joon Yoon is an author at Kyonggi University specializing in business, marketing, and marketing management.
Publications per year
2000–2024
The antecedents and consequences of trust in online-purchase decisions
Sung‐Joon Yoon · Journal of Interactive Marketing · 2002 · 1.1K citations
Business, Marketing, Marketing Management +12
Predicting the use of online information services based on a modified UTAUT model
Jong‐Chul Oh, Sung‐Joon Yoon · Behaviour and Information Technology · 2013 · 155 citations
Business, Information Systems, Management Information Systems +14
An empirical validation of a loyalty model based on expectation disconfirmation
Sung‐Joon Yoon, Joo‐Ho Kim · Journal of Consumer Marketing · 2000 · 140 citations
Business, Marketing, Marketing Management +16
Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media <sup>1</sup>
Sung‐Joon Yoon, Jooho Kim · Journal of Advertising Research · 2001 · 138 citations
Business, Communication, Marketing +17
Theory‐based approach to factors affecting ethical consumption
Jong‐Chul Oh, Sung‐Joon Yoon · International Journal of Consumer Studies · 2014 · 121 citations
Business, Marketing, Social Psychology +17
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