Susan Forquer Gupta

An integrative framework for cross‐cultural consumer behavior

David Luna, Susan Forquer Gupta · International Marketing Review · 2001 · 326 citations

Cultural Consumption, Cross-cultural Marketing, International Marketing +25

Examining the Formation of Selling Centers: A Conceptual Framework

Mark A. Moon, Susan Forquer Gupta · Journal of Personal Selling and Sales Management · 1997 · 56 citations

Selling Center, Organizational Structure, Sales Management +11

The importance of understanding the symbolic world of customers in asymmetric business‐to‐business relationships

Torsten Ringberg, Susan Forquer Gupta · Journal of Business and Industrial Marketing · 2003 · 38 citations

Customer Experience, Customer Satisfaction, Business-to-business Research +23

Culture and context matter: gender in international business and management

Lorraine Eden, Susan Forquer Gupta · Cross Cultural & Strategic Management · 2017 · 33 citations

Women Empowerment, Gender Justice, Business Culture +27

The Role Of Flextime Appeal On Family And Work Outcomes Among Active And Non-Active Flextime Users: A Between Groups And Within Groups Analysis

Joseph F. Rocereto, Susan Forquer Gupta, Joseph B. Mosca · Journal of Business & Economics Research (JBER) · 2011 · 16 citations · Full text

Quality Of Life, Family Medicine, Schedule Flexibility +17