Ann E. Schlosser

Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions

Ann E. Schlosser, Tiffany Barnett White, Susan M. Lloyd · Journal of Marketing · 2006 · 934 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +23

Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions

Ann E. Schlosser · Journal of Consumer Research · 2003 · 648 citations

Posting versus Lurking: Communicating in a Multiple Audience Context

Ann E. Schlosser · Journal of Consumer Research · 2005 · 399 citations

Survey of Internet users’ attitudes toward Internet advertising

Ann E. Schlosser, Sharon Shavitt, Alaina Kanfer · Journal of Interactive Marketing · 1999 · 393 citations

Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments

Ann E. Schlosser · Journal of Consumer Psychology · 2011 · 255 citations