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1.6K
Daniël Lakens, Federico Adolfi, Casper J. Albers et al. · Nature Human Behaviour · 2018 · 492 citations · Full text
Music influences on mood and purchase intentions
Judy I. Alpert, Mark Alpert · Psychology and Marketing · 1990 · 303 citations
Branding co-creation with members of online brand communities
Nick Hajli, Mohana Shanmugam, Savvas Papagiannidis et al. · Journal of Business Research · 2016 · 291 citations
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