Sources, uses, and forms of data in the new product development process

Firm Resources and Sustained Competitive Advantage

Jay B. Barney · Journal of Management · 1991 · 45.6K citations

Management, Strategic Management, Strategy +16

Organizational Information Requirements, Media Richness and Structural Design

Richard L. Daft, Robert H. Lengel · Management Science · 1986 · 9.6K citations

Social Sciences, Information Systems, Organization Studies +17

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.9K citations

Business, Marketing, Marketing Management +6

Market Orientation: Antecedents and Consequences

Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing · 1993 · 7.1K citations

Management, Organizational Behavior, Strategic Management +14

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 4.3K citations

Business, Marketing, Marketing Management +6