Influences on Consumer Use of Word-of-Mouth Recommendation Sources - Concepedia

Concepedia

Publication | Closed Access

Influences on Consumer Use of Word-of-Mouth Recommendation Sources

487

Citations

48

References

1997

Year

Dale F. Duhan, Scott D. Johnson, James B. Wilcox, Gilbert D. Harrell

Journal of the Academy of Marketing Science

Online Customer BehaviorAdvertisingInteractive MarketingConsumer UseManagementConsumer ResearchConsumer BehaviorConsumer AppealMarketingConsumer Attitude

References

	Year	Citations

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