Publication | Closed Access
Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.
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Citations
6
References
1977
Year
Expectation FormationBehavioral Decision MakingAlternative InterpretationBiasManagementConsumer ResearchConsumer AttitudeSocial SciencesJudgmental ForecastingPostexposure Product EvaluationsUser PerceptionDecision ScienceMarketingPersuasionPsychology
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