Concepedia
Journal of Applied Psychology · 1977 · 1.6K citations · 6 references
Social SciencesMarketingPsychologyPersuasionConsumer SatisfactionOutcome ExpectanciesOutcome ExpectationsPost-event EvaluationDisconfirmation TheoryExpectation-confirmation ModelExpectation-disconfirmation ParadigmExpectation-disconfirmation Theory
6
An Experimental Study of Customer Effort, Expectation, and Satisfaction
Richard N. Cardozo · Journal of Marketing Research · 1965 · 1K citations
Business, Marketing, Marketing Management +14
Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
Rolph E. Anderson · Journal of Marketing Research · 1973 · 969 citations
Business, Marketing, Marketing Management +13
Concerning least squares analysis of experimental data.
John E. Overall, Douglas K. Spiegel · Psychological Bulletin · 1969 · 402 citations
Natural Sciences, Biostatistics, Experimental Design +9
Consumer Expectations, Product Performance, and Perceived Product Quality
Richard W. Olshavsky, John A. Miller · Journal of Marketing Research · 1972 · 348 citations
The Dissonance Model in Post-Decision Product Evaluation
Joel B. Cohen, Marvin E. Goldberg · Journal of Marketing Research · 1970 · 135 citations
Business, Decision Sciences, Marketing +11