Concepedia

Chun Lin Yuan

CL

Statistics

Publications

3

Citations

363

H-Index

3

Active since

2016

Affiliations

Henan University(Current)

Changwon National University

Eastern Michigan University

Chun Lin Yuan is an author at Henan University specializing in customer loyalty, customer satisfaction, and customer relationship management.

Publications per year

2016–2020

3

Publications

3

Parasocial relationship effects on customer equity in the social media context

Chun Lin Yuan, Juran Kim, Sang Jin Kim · Journal of Business Research · 2016 · 221 citations

, , +12

The influence of parasocial relationship in fashion web on customer equity

Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim et al. · Journal of Business Research · 2019 · 94 citations

, , +14

Third-party organization endorsement impacts on perceived value and B2B customer loyalty

Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim et al. · Industrial Marketing Management · 2020 · 48 citations

, , +14

1–3 of 3