Hakil Moon

The influence of flow experience in the augmented reality context on psychological ownership

Chunlin Yuan, Shuman Wang, Xiaolei Yu et al. · International Journal of Advertising · 2021 · 102 citations

Business, Marketing, Marketing Management +13

Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform

Chunlin Yuan, Hakil Moon, Shuman Wang et al. · Industrial Marketing Management · 2020 · 100 citations

Business, Marketing, Marketing Management +17

The influence of parasocial relationship in fashion web on customer equity

Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim et al. · Journal of Business Research · 2019 · 94 citations

Business, Marketing, Marketing Management +14

The Importance of an Innovative Product Design on Customer Behavior: Development and Validation of a Scale

Hakil Moon, Jeongdoo Park, Sang Kyun Kim · Journal of Product Innovation Management · 2014 · 78 citations

Management, Design, Marketing +13

Collaboration with higher education institutions for successful firm innovation

Hakil Moon, Babu John Mariadoss, Jean L. Johnson · Journal of Business Research · 2017 · 60 citations

Management, Higher Education, Innovation Management +12