Xiaolei Yu

How consumers’ brand experience in social media can improve brand perception and customer equity

Xiaolei Yu, Chunlin Yuan · Asia Pacific Journal of Marketing and Logistics · 2019 · 143 citations

Business, Marketing, Marketing Management +10

The impact of food traceability system on consumer perceived value and purchase intention in China

Chunlin Yuan, Shuman Wang, Xiaolei Yu · Industrial Management & Data Systems · 2020 · 110 citations

Business, Marketing, Marketing Management +16

The influence of flow experience in the augmented reality context on psychological ownership

Chunlin Yuan, Shuman Wang, Xiaolei Yu et al. · International Journal of Advertising · 2021 · 102 citations

Business, Marketing, Marketing Management +13

Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform

Chunlin Yuan, Hakil Moon, Shuman Wang et al. · Industrial Marketing Management · 2020 · 100 citations

Business, Marketing, Marketing Management +17

A new form of brand experience in online social networks: An empirical analysis

Xiaolei Yu, Chunlin Yuan, Juran Kim et al. · Journal of Business Research · 2020 · 79 citations

Business, Marketing, Marketing Management +17