Concepedia
Statistics
Publications
12
Citations
1K
H-Index
Active since
2015
Affiliations
Henan University(Current)
Eastern Michigan University
Changwon National University
Shanghai Jiao Tong University
Chunlin Yuan is an author at Henan University specializing in marketing management, marketing, and business.
Publications per year
2015–2024
Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
Chunlin Yuan, Chenlei Zhang, Shuman Wang · Journal of Retailing and Consumer Services · 2021 · 196 citations
Social Sciences, Psychology, Social Psychology +17
How consumers’ brand experience in social media can improve brand perception and customer equity
Xiaolei Yu, Chunlin Yuan · Asia Pacific Journal of Marketing and Logistics · 2019 · 143 citations
Business, Marketing, Marketing Management +10
Environmental scanning, supply chain integration, responsiveness, and operational performance
Wantao Yu, Roberto Chávez, Mark Jacobs et al. · International Journal of Operations & Production Management · 2019 · 125 citations
Management, Strategic Management, Supply Chain Management +13
The impact of food traceability system on consumer perceived value and purchase intention in China
Chunlin Yuan, Shuman Wang, Xiaolei Yu · Industrial Management & Data Systems · 2020 · 110 citations
Business, Marketing, Marketing Management +16
The influence of flow experience in the augmented reality context on psychological ownership
Chunlin Yuan, Shuman Wang, Xiaolei Yu et al. · International Journal of Advertising · 2021 · 102 citations
Business, Marketing, Marketing Management +13
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