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Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform

Customer SatisfactionOnline Customer BehaviorBuying BehaviorRepeat Purchase IntentionB2b E-commerce PlatformBusiness-to-business ResearchInteractive MarketingUser AcceptanceManagementBusinessConsumer ResearchConsumer BehaviorMarketingB2b Parasocial RelationshipBusiness-to-business Market