Concepedia
Statistics
Publications
7
Citations
471
H-Index
Active since
2018
Affiliations
Jeonju University(Current)
Kyungpook National University
Seungmook Kang is an author at Jeonju University specializing in marketing, management, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchPurchase IntentionCustomer SatisfactionInteractive MarketingHuman-computer InteractionArtsDesign
Publications per year
2018–2022
Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles
Juran Kim, Seungmook Kang, Ki‐Hoon Lee · Journal of Business Research · 2019 · 162 citations
Network Science, Business Intelligence, Digital Marketing +15
How social capital impacts the purchase intention of sustainable fashion products
Juran Kim, Seungmook Kang, Ki‐Hoon Lee · Journal of Business Research · 2018 · 123 citations
Socially Responsible Product, Fashion, Consumer Research +8
Human likeness and attachment effect on the perceived interactivity of AI speakers
Juran Kim, Seungmook Kang, Joonheui Bae · Journal of Business Research · 2022 · 103 citations
Psycholinguistics, Communication, Embodied Agent +16
The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix
Juran Kim, Seungmook Kang, Joonheui Bae · International Journal of Advertising · 2021 · 33 citations
Sustainability and customer equity: Evaluation of citing networks and contributions
Juran Kim, Yang Sun, Kyung Hoon Kim et al. · Journal of Global Fashion Marketing · 2019 · 21 citations
Customer Satisfaction, Green Marketing, Sustainable Development +19
1–5 of 7