Concepedia

Yang Sun

YS

14

Publications

516

Citations

13

H-Index

2011

Active since

Affiliations

Zhejiang Sci-Tech University(Current)

Northeastern University

Changwon National University

Curtin University

Middlesex University

Yang Sun is an author at Zhejiang Sci-Tech University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorGreen MarketingMarketing StrategyCultureTechnology

Publications per year

2011–2024

14

Publications

14

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Yang Sun, Héctor González‐Jiménez, Shenghui Wang · Journal of Business Research · 2020 · 141 citations

Marketing, Culture, Advertising +12

Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry

Yang Sun, Kyung Hoon Kim, Juran Kim · Journal of Global Fashion Marketing · 2014 · 75 citations

Do Confucian principles enhance sustainable marketing and customer equity?

Yang Sun, Tony C. Garrett, Kyung Hoon Kim · Journal of Business Research · 2016 · 59 citations

Green Marketing, Management, Business +3

Influence of sustainable marketing activities on customer equity

Yang Sun, Eunju Ko · Journal of Global Scholars of Marketing Science · 2016 · 46 citations

Customer Satisfaction, Culture, Green Marketing +13

Case based models of the relationship between consumer resistance to innovation and customer churn

Yang Sun · Journal of Retailing and Consumer Services · 2021 · 39 citations

Marketing, Customer Satisfaction, Consumer-driven Product Development +10

Rows per page

1–5 of 14