Concepedia

Héctor González‐Jiménez

HG

Statistics

Publications

14

Citations

700

H-Index

14

Active since

2017

Affiliations

Dongguk University(Current)

Hong Kong Polytechnic University

Peking University

Auckland University of Technology

EAE Business School

Héctor González‐Jiménez is an author at Dongguk University specializing in marketing, consumer behavior, and social sciences.

Publications per year

2017–2024

14

Publications

14

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Yang Sun, Héctor González‐Jiménez, Shenghui Wang · Journal of Business Research · 2020 · 149 citations

Business, Marketing, Marketing Management +14

Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention

Jungkeun Kim, Marilyn Giroux, Héctor González‐Jiménez et al. · Journal of Advertising · 2020 · 83 citations · Full text

Social Sciences, Communication, Marketing +17

Taking the fiction out of science fiction: (Self-aware) robots and what they mean for society, retailers and marketers

Héctor González‐Jiménez · Futures · 2018 · 81 citations · Full text

Engineering, Robotics Engineering, Sociology +12

COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

Jungkeun Kim, Jooyoung Park, Jaeseok Lee et al. · Journal of Travel Research · 2021 · 69 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +15

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

Jooyoung Park, Jungkeun Kim, Daniel Chaein Lee et al. · Psychology and Marketing · 2021 · 63 citations · Full text

Business, Marketing, Psychology +14

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