Concepedia

Murtaza Hassan Itoo

MH

1

Publications

153

Citations

1

H-Index

2019

Active since

Affiliations

Sunway University(Current)

Murtaza Hassan Itoo is an author at Sunway University specializing in hospitality marketing, customer satisfaction, and consumer behavior.

Top concepts

BusinessMarketingManagementBrand LoyaltyService QualityConsumer BehaviorConsumer ResearchCustomer SatisfactionHospitality MarketingHospitality Management

Publications per year

2019–2019

1

Publications

1

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo et al. · Journal of Global Scholars of Marketing Science · 2019 · 153 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +14

Rows per page

1–1 of 1