Shakir Hussain Parrey

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey · Spanish Journal of Marketing - ESIC · 2018 · 188 citations · Full text

Customer Brand Engagement, Brand Strategy, Consumer Research +23

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo et al. · Journal of Global Scholars of Marketing Science · 2019 · 153 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +14

Antecedents of Customer Loyalty in Banking Sector: A Mediational Study

Suhail Ahmad Bhat, Mushtaq Ahmad Darzi, Shakir Hussain Parrey · Vikalpa The Journal for Decision Makers · 2018 · 76 citations · Full text

Customer Satisfaction, Service Quality, Management +17

Mediating role of government initiatives and media influence between perceived risks and destination image: a study of conflict zone

Shakir Hussain Parrey, Iqbal Ahmad Hakim, Raouf Ahmad Rather · International Journal of Tourism Cities · 2018 · 60 citations

Public Opinion, Government Initiatives, Destination Management +19

Transforming destination-based customer engagement to revisit intention through co-creation: findings from SEM and fsQCA

Mir Shahid Satar, Raouf Ahmad Rather, Sadia Cheema et al. · Tourism Review · 2023 · 52 citations

Customer Experience, Customer Satisfaction, Consumer Research +22