Yen-Nee Goh

Influence of consumers’ perceived risk on consumers’ online purchase intention

Shaizatulaqma Kamalul Ariffin, T. R. Madan Mohan, Yen-Nee Goh · Journal of Research in Interactive Marketing · 2018 · 511 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +24

A moral extension of the theory of planned behavior to predict consumers’ purchase intention for energy-efficient household appliances in Malaysia

Chin-Seang Tan, Hooi-Yin Ooi, Yen-Nee Goh · Energy Policy · 2017 · 384 citations

Behavioral Sciences, Consumer Decision Making, Behavioral Decision Making +11

Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

Ghazanfar Ali Abbasi, Janani Kumaravelu, Yen-Nee Goh et al. · Spanish Journal of Marketing - ESIC · 2021 · 244 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +26

The adoption of cryptocurrency as a disruptive force: Deep learning-based dual stage structural equation modelling and artificial neural network analysis

Ghazanfar Ali Abbasi, Lee Yin Tiew, Tang Jin-quan et al. · PLoS ONE · 2021 · 170 citations · Full text

The impact of type of content use on smartphone addiction and academic performance: Physical activity as moderator

Ghazanfar Ali Abbasi, Mahavithya Jagaveeran, Yen-Nee Goh et al. · Technology in Society · 2021 · 143 citations

Substance Abuse, Physical Activity, Performance Studies +12