Concepedia

Shaizatulaqma Kamalul Ariffin

SK

13

Publications

929

Citations

12

H-Index

2016

Active since

Affiliations

Universiti Sains Malaysia(Current)

Chongqing University of Education

Shaizatulaqma Kamalul Ariffin is an author at Universiti Sains Malaysia specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingBusinessConsumer BehaviorConsumer ResearchInteractive MarketingPurchase IntentionCustomer SatisfactionConsumer Decision MakingCommunication

Publications per year

2016–2024

13

Publications

13

Influence of consumers’ perceived risk on consumers’ online purchase intention

Shaizatulaqma Kamalul Ariffin, T. R. Madan Mohan, Yen-Nee Goh · Journal of Research in Interactive Marketing · 2018 · 511 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +24

Understanding the consumer’s intention to use the e-wallet services

Shaizatulaqma Kamalul Ariffin, Mohamad Fakhrul Reza Abd Rahman, Ali Mughal Muhammad et al. · Spanish Journal of Marketing - ESIC · 2021 · 93 citations · Full text

Customer Satisfaction, Digital Marketing, E-services +17

Influencing factors of customer loyalty in mobile payment: A consumption value perspective and the role of alternative attractiveness

Qi Zhang, Shaizatulaqma Kamalul Ariffin, Christopher Richardson et al. · Journal of Retailing and Consumer Services · 2023 · 85 citations

Customer Satisfaction, Alternative Attractiveness, Mobile Marketing +11

Religiosity moderates the relationship between ego-defensive function and attitude towards advertising

Shaizatulaqma Kamalul Ariffin, Ishak Ismail, Khairul Anuar Mohammad Shah · Journal of Islamic marketing · 2016 · 45 citations

Consumer Study, Religiosity, Consumer Research +20

Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity

Qi Zhang, Wang Yu-ling, Shaizatulaqma Kamalul Ariffin · PLoS ONE · 2024 · 34 citations · Full text

Rows per page

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