Concepedia

Mercedes Rozano

MR

2

Publications

131

Citations

2

H-Index

2014

Active since

Affiliations

Universidad Autónoma de Madrid(Current)

Mercedes Rozano is an author at Universidad Autónoma de Madrid specializing in content analysis, computational social science, and social computing.

Top concepts

MarketingManagementText MiningSocial MediaCommunicationMedia MarketingContent AnalysisSocial ComputingDigital MarketingKnowledge Discovery

Publications per year

2014–2015

2

Publications

2

Using Twitter to engage with customers: a data mining approach

Shintaro Okazaki, Ana M. Díaz‐Martín, Mercedes Rozano et al. · Internet Research · 2015 · 102 citations

Customer Satisfaction, Engineering, Social Medium Monitoring +25

How to mine brand Tweets: Procedural guidelines and pretest

Shintaro Okazaki, Ana M. Díaz‐Martín, Mercedes Rozano et al. · International Journal of Market Research · 2014 · 29 citations

Social Medium Monitoring, Digital Marketing, Communication +21

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