Natalia Rubio

Measuring customer experience in physical retail environments

Juan Carlos Bustamante, Natalia Rubio · Journal of service management · 2017 · 233 citations

Customer Experience, Customer Satisfaction, Consumer Research +21

Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination

Jano Jiménez‐Barreto, Natalia Rubio, Sara Campo et al. · Tourism Management · 2020 · 152 citations · Full text

Destination Marketing, Brand Credibility, Management +8

“Find a flight for me, Oscar!” Motivational customer experiences with chatbots

Jano Jiménez‐Barreto, Natalia Rubio, Sebastián Molinillo · International Journal of Contemporary Hospitality Management · 2021 · 144 citations · Full text

Customer Experience, Customer Satisfaction, Tourism Literature +26

Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products

Natalia Rubio, Javier Oubiña, Nieves Villaseñor · Food Quality and Preference · 2013 · 134 citations

Marketing, Consumer Decision Making, Management +11

Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms

Jano Jiménez‐Barreto, Natalia Rubio, Sara Campo · Tourism Management · 2019 · 122 citations · Full text