Nieves Villaseñor

Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products

Natalia Rubio, Javier Oubiña, Nieves Villaseñor · Food Quality and Preference · 2013 · 134 citations

Marketing, Consumer Decision Making, Management +11

Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name

Natalia Rubio, Nieves Villaseñor, María Jesús Yagüe Guillén · Journal of Retailing and Consumer Services · 2016 · 106 citations

Consumer Loyalty, Management, Business +11

Consumer identification with store brands: Differences between consumers according to their brand loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña · BRQ Business Research Quarterly · 2014 · 42 citations · Full text

Customer Satisfaction, Digital Marketing, Retail Management +16

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

Natalia Rubio, Nieves Villaseñor, María Jesús Yagüe Guillén · Journal of Product & Brand Management · 2019 · 37 citations · Full text

Product Labeling, Brand Strategy, Consumer Research +20

Sustainable Co-Creation Behavior in a Virtual Community: Antecedents and Moderating Effect of Participant’s Perception of Own Expertise

Natalia Rubio, Nieves Villaseñor · Sustainability · 2020 · 20 citations · Full text

Innovation Adoption, Digital Marketing, Sustainable Co-creation Behavior +20