Javier Oubiña

Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products

Natalia Rubio, Javier Oubiña, Nieves Villaseñor · Food Quality and Preference · 2013 · 134 citations

Marketing, Consumer Decision Making, Management +11

Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market

José Luis Méndez, Javier Oubiña, Natalia Rubio · Journal of Retailing and Consumer Services · 2008 · 70 citations

Customer Satisfaction, Brand Equity, Spanish Mass Market +10

The relative importance of brand‐packaging, price and taste in affecting brand preferences

José Luis Méndez, Javier Oubiña, Natalia Rubio · British Food Journal · 2011 · 51 citations

Consumer Uncertainty, Relative Importance, Consumer Research +18

Consumer identification with store brands: Differences between consumers according to their brand loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña · BRQ Business Research Quarterly · 2014 · 42 citations · Full text

Customer Satisfaction, Digital Marketing, Retail Management +16

Strategic management of store brands: an analysis from the manufacturer's perspective

Javier Oubiña, Natalia Rubio, María Jesús Yagüe Guillén · International Journal of Retail & Distribution Management · 2006 · 41 citations

Customer Satisfaction, Consumer Uncertainty, Relational Motivations +22