Concepedia

Anouk Bergner

AB

6

Publications

488

Citations

6

H-Index

2019

Active since

Affiliations

University of St.Gallen(Current)

Anouk Bergner is an author at University of St.Gallen specializing in management, marketing, and interactive marketing.

Top concepts

ManagementMarketingConsumer ResearchDigital MarketingInteractive MarketingArtsCommunicationUser ExperienceHuman-computer InteractionBusiness

Publications per year

2019–2023

6

Publications

6

Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making

Christian Hildebrand, Anouk Bergner · Journal of the Academy of Marketing Science · 2020 · 197 citations · Full text

Customer Experience, Behavioral Decision Making, Digital Marketing +24

Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships

Anouk Bergner, Christian Hildebrand, Gerald Häubl · Journal of Consumer Research · 2023 · 119 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +22

Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes

Naim Zierau, Christian Hildebrand, Anouk Bergner et al. · Journal of the Academy of Marketing Science · 2022 · 73 citations · Full text

Customer Experience, Customer Satisfaction, Chatbot +30

AI-Driven Sales Automation: Using Chatbots to Boost Sales

Christian Hildebrand, Anouk Bergner · NIM Marketing Intelligence Review · 2019 · 52 citations · Full text

Chatbot, Engineering, Business Intelligence +21

MindMiner: Uncovering linguistic markers of mind perception as a new lens to understand consumer–smart object relationships

Jochen Hartmann, Anouk Bergner, Christian Hildebrand · Journal of Consumer Psychology · 2023 · 33 citations · Full text

Consumer Study, Semantic Processing, Consumer Research +27

Rows per page

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