Concepedia

Consumer Knowledge

Consumer Knowledge is a cognitive construct representing the totality of information, beliefs, and understanding that consumers in emerging markets possess about products, brands, and consumption practices, distinguishing it from related constructs by its focus on the awareness, familiarity, and experiential learning shaping decision-making in resource-constrained and institutionally dynamic environments.

1K

Publications

82.5K

Citations

2.4K

Authors

1.1K

Institutions

Publications per year

2017–2026

323

Parents

Publications

1K

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text

, , +11

Brand Synthesis: The Multidimensionality of Brand Knowledge

Kevin Lane Keller · Journal of Consumer Research · 2003 · 1.9K citations

, , +11

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Dhruv Grewal, R. Krishnan, Julie Baker et al. · Journal of Retailing · 1998 · 1.4K citations · Full text

, , +14

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

James R. Bettman, C. Whan Park · Journal of Consumer Research · 1980 · 1.4K citations

, , +17

Building strong brands in a modern marketing communications environment

Kevin Lane Keller · Journal of Marketing Communications · 2009 · 1.1K citations

, , +17

1–5 of 1K

Authors

2.4K

  1. AK
    Aradhna Krishna

    University of Michigan, United States

    5 publications · 472 citations

    5

    h-index

  2. SL
    Shu-Hsien Liao

    Tamkang University, Taiwan

    5 publications · 287 citations

    5

    h-index

  3. JW
    Joseph W. Alba

    University of Florida, United States

    5 publications · 5.6K citations

    5

    h-index

  4. TH
    Tim H. Dodd

    Texas Tech University, United States

    5 publications · 431 citations

    5

    h-index

  5. DE
    Debbie Ellis

    University of KwaZulu-Natal, South Africa

    5 publications · 234 citations

    5

    h-index

1–5 of 2.4K

Institutions

1.1K

  1. Columbia University

    New York, United States

    14 h-index

    22 publications

    3.6K citations

  2. Virginia Tech

    Blacksburg, United States

    9 h-index

    10 publications

    827 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    9 h-index

    13 publications

    1.9K citations

  4. University of Michigan

    Ann Arbor, United States

    8 h-index

    9 publications

    629 citations

  5. Aarhus University

    Aarhus, Denmark

    8 h-index

    14 publications

    2.1K citations

  6. Pennsylvania State University

    State College, United States

    8 h-index

    11 publications

    2.3K citations

  7. Texas Tech University

    Lubbock, United States

    7 h-index

    20 publications

    728 citations

  8. North Carolina State University

    Raleigh, United States

    7 h-index

    17 publications

    741 citations

1–8 of 1.1K

Venues

  1. Journal of Consumer Research

    JCR · 39 publications · 17.5K citations

    35

    h-index

  2. Psychology and Marketing

    29 publications · 2.9K citations

    25

    h-index

  3. Sustainability

    25 publications · 1.3K citations

    21

    h-index

  4. Journal of Marketing

    JM · 21 publications · 4K citations

    19

    h-index

  5. British Food Journal

    20 publications · 2.5K citations

    19

    h-index

1–5