Concepedia

Jedid‐Jah Jonker

JJ

5

Publications

388

Citations

5

H-Index

2000

Active since

Affiliations

Erasmus University Rotterdam(Current)

Netherlands Institute for Social Research

Amsterdam University of Applied Sciences

Jedid‐Jah Jonker is an author at Erasmus University Rotterdam specializing in management, quantitative management, and marketing.

Top concepts

ManagementMarketingDecision ScienceQuantitative ManagementBusinessEngineeringComputer ScienceMarketing AnalyticsInformation ManagementArts

Publications per year

2000–2006

5

Publications

5

MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures

Jehoshua Eliashberg, Jedid‐Jah Jonker, Mohanbir Sawhney et al. · Marketing Science · 2000 · 250 citations

Marketing Analytics, Entertainment Marketing, Motion Pictures +23

Determining the optimal direct mailing frequency

Nanda Piersma, Jedid‐Jah Jonker · European Journal of Operational Research · 2003 · 49 citations

Engineering, Data Dissemination, Call Detail Record +6

Deriving target selection rules from endogenously selected samples

Bas Donkers, Richard Paap, Jedid‐Jah Jonker et al. · Journal of Applied Econometrics · 2006 · 38 citations · Full text

Revenue Model, Sampling Technique, Optimal Experimental Design +21

A decision support system for direct mailing decisions

Jedid‐Jah Jonker, Nanda Piersma, Rob Potharst · Decision Support Systems · 2005 · 37 citations

Engineering, Business Intelligence, Management +10

Joint optimization of customer segmentation and marketing policy to maximize long-term profitability

Jedid‐Jah Jonker, Nanda Piersma, Dirk Van den Poel · Expert Systems with Applications · 2004 · 14 citations · Full text

Marketing Analytics, Customer Satisfaction, Joint Optimization +10

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