Joint optimization of customer segmentation and marketing policy to maximize long-term profitability - Concepedia

Concepedia

Publication | Open Access

Joint optimization of customer segmentation and marketing policy to maximize long-term profitability

DOI Full Paper Access

14

Citations

48

References

2004

Year

Jedid‐Jah Jonker, Nanda Piersma, Dirk Van den Poel

Expert Systems with Applications

Marketing AnalyticsCustomer SatisfactionJoint OptimizationCustomer ProfitabilityUser SegmentationCustomer SegmentationCustomer ProfilingManagementBusinessMarketingMarket SegmentationMarketing PolicyQuantitative Management

References

	Year	Citations

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