Concepedia

Andrea C. Wojnicki

AC

Statistics

Publications

4

Citations

384

H-Index

4

Active since

2008

Affiliations

University of Toronto(Current)

University of Maryland, College Park

Andrea C. Wojnicki is an author at University of Toronto specializing in marketing, social sciences, and social media marketing.

Publications per year

2008–2017

4

Publications

4

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Robert V. Kozinets, Kristine De Valck, Andrea C. Wojnicki et al. · Journal of Marketing · 2010 · 177 citations

, , +13

Word-of-Mouth as Self-Enhancement

Andrea C. Wojnicki, David Godes · SSRN Electronic Journal · 2008 · 143 citations · Full text

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Money Talks … to Online Opinion Leaders

Mengze Shi, Andrea C. Wojnicki · Journal of Advertising Research · 2014 · 34 citations

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Signaling Success: Word of Mouth as Self-Enhancement

Andrea C. Wojnicki, David Godes · Customer Needs and Solutions · 2017 · 30 citations

, , +10

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