Concepedia

Sungbin Won

SW

1

Publications

43

Citations

1

H-Index

2017

Active since

Affiliations

Namseoul University(Current)

Sungbin Won is an author at Namseoul University specializing in management, marketing, and brand equity.

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Publications per year

2017–2017

1

Publications

1

Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?

Timo Mandler, Sungbin Won, Kyungae Kim · Journal of Business Research · 2017 · 43 citations

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