Concepedia

Burcu Sezen

BS

Statistics

Publications

3

Citations

127

H-Index

3

Active since

2021

Affiliations

Universidad de Los Andes(Current)

Burcu Sezen is an author at Universidad de Los Andes specializing in marketing management, marketing, and business.

ORCID

Publications per year

2021–2023

3

Publications

3

Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

Timo Mandler, Burcu Sezen, Jieke Chen et al. · Journal of Business Research · 2021 · 95 citations

, , +16

Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country

Jose Ribamar Siqueira, Enrique ter Horst, Germán Molina et al. · Journal of Marketing Analytics · 2022 · 21 citations · Full text

, , +17

How do line extensions impact brand sales? The role of feature similarity and brand architecture

Burcu Sezen, Koen Pauwels, M. Berk Ataman · Journal of Marketing Analytics · 2023 · 11 citations · Full text

, , +12

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