Jose Ribamar Siqueira

Purchase intention and purchase behavior online: A cross-cultural approach

Nathalie Peña-García, Irene Gil Saura, Augusto Rodríguez Orejuela et al. · Heliyon · 2020 · 616 citations · Full text

Business, Marketing, Social Psychology +15

Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention

Jose Ribamar Siqueira, Nathalie Peña-García, Enrique ter Horst et al. · Electronic Commerce Research and Applications · 2019 · 82 citations

Business, Marketing, Marketing Management +14

Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

Silvana Dakduk, Zuleima Santalla-Banderali, Jose Ribamar Siqueira · Heliyon · 2020 · 76 citations · Full text

Business, Information Systems, Marketing +16

How previous positive experiences with store brands affect purchase intention in emerging countries

Mbaye Fall Diallo, Jose Ribamar Siqueira · International Marketing Review · 2017 · 75 citations

Business, Marketing, Marketing Management +16

A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments

Jose Ribamar Siqueira, Enrique ter Horst, Germán Molina et al. · Journal of Retailing and Consumer Services · 2019 · 35 citations · Full text

Business, Marketing, Marketing Management +17