Enrique ter Horst

Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention

Jose Ribamar Siqueira, Nathalie Peña-García, Enrique ter Horst et al. · Electronic Commerce Research and Applications · 2019 · 82 citations

Business, Marketing, Marketing Management +14

Bayesian dynamic density estimation

Abel Rodríguez, Enrique ter Horst · Bayesian Analysis · 2008 · 77 citations · Full text

Computing, Economics, Finance +17

A network analysis of research productivity by country, discipline, and wealth

Klaus Jaffé, Enrique ter Horst, Laura H. Gunn et al. · PLoS ONE · 2020 · 76 citations · Full text

Social Sciences, Economics, Economic Development +12

A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences

Felipe Reinoso‐Carvalho, Laura H. Gunn, Germán Molina et al. · Journal of Business Research · 2020 · 62 citations · Full text

Life Sciences, Psychology, Psychophysiology +12

Customer Behavior in Electronic Commerce: A Bayesian Approach

Silvana Dakduk, Enrique ter Horst, Zuleyma Santalla et al. · Journal of theoretical and applied electronic commerce research · 2017 · 60 citations · Full text

Business, Information Systems, Marketing +16