A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences

Felipe Reinoso‐Carvalho, Laura H. Gunn, Germán Molina, Takuji Narumi, Charles Spence, Yuji Suzuki, Enrique ter Horst, Johan Wagemans

Journal of Business Research · 2020 · 62 citations · 69 references

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