7
Publications
811
Citations
7
H-Index
2019
Active since
Nathalie Peña-García is an author at Pontificia Universidad Javeriana specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingConsumer BehaviorConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive MarketingConsumer Decision MakingTrust
Publications per year
2019–2024
7
7
Purchase intention and purchase behavior online: A cross-cultural approach
Nathalie Peña-García, Irene Gil Saura, Augusto Rodríguez Orejuela et al. · Heliyon · 2020 · 596 citations · Full text
Jose Ribamar Siqueira, Nathalie Peña-García, Enrique ter Horst et al. · Electronic Commerce Research and Applications · 2019 · 80 citations
Customer Experience, Customer Satisfaction, Online Customer Behavior +10
Jose Ribamar Siqueira, Enrique ter Horst, Germán Molina et al. · Journal of Marketing Analytics · 2022 · 19 citations · Full text
Customer Satisfaction, Consumer Study, Consumer Research +20
Rows per page
1–5 of 7