Concepedia

Silvana Dakduk

SD

7

Publications

361

Citations

7

H-Index

2016

Active since

Affiliations

Universidad de Los Andes(Current)

Colegio de Estudios Superiores de Administración

Universidad de Especialidades Espíritu Santo

University of Oxford

Universidad Católica Andrés Bello

Silvana Dakduk is an author at Universidad de Los Andes specializing in management, consumer decision making, and consumer behavior.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchConsumer Decision MakingArtsMusicEmotionEducationE-learning

Publications per year

2016–2022

7

Publications

7

Acceptance of Blended Learning in Executive Education

Silvana Dakduk, Zuleima Santalla-Banderali, David van der Woude · SAGE Open · 2018 · 81 citations · Full text

Executive Education, Effort Expectancy, Higher Education +14

Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting Experience

Felipe Reinoso‐Carvalho, Silvana Dakduk, Johan Wagemans et al. · Multisensory Research · 2019 · 78 citations · Full text

Music, Customer Satisfaction, Consumer Study +23

Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

Silvana Dakduk, Zuleima Santalla-Banderali, Jose Ribamar Siqueira · Heliyon · 2020 · 74 citations · Full text

Customer Behavior in Electronic Commerce: A Bayesian Approach

Silvana Dakduk, Enrique ter Horst, Zuleyma Santalla et al. · Journal of theoretical and applied electronic commerce research · 2017 · 59 citations · Full text

Dark vs. light drinks: The influence of visual appearance on the consumer’s experience of beer

Felipe Reinoso‐Carvalho, Silvana Dakduk, Johan Wagemans et al. · Food Quality and Preference · 2019 · 45 citations · Full text

User Perception, Consumer Decision Making, Performance Studies +11

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