Concepedia

M. Berk Ataman

MB

7

Publications

672

Citations

7

H-Index

2003

Active since

Affiliations

Erasmus University Rotterdam(Current)

Tilburg University

University of Waikato

Trakya University

Istanbul Technical University

M. Berk Ataman is an author at Erasmus University Rotterdam specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementAdvertisingBrand StrategyBrand AwarenessConsumer ResearchBrand EquityBrand ManagementBrand Development

Publications per year

2003–2020

7

Publications

7

The Long-Term Effect of Marketing Strategy on Brand Sales

M. Berk Ataman, Harald J. van Heerde, Carl F. Mela · Journal of Marketing Research · 2010 · 303 citations

Brand Sales, Economics, Advertising +14

Building Brands

M. Berk Ataman, Carl F. Mela, Harald J. van Heerde · Marketing Science · 2008 · 120 citations

New Brands, Advertising, New Brand +9

A note on the effect of brand image on sales

M. Berk Ataman, Burç Ülengin · Journal of Product & Brand Management · 2003 · 96 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +16

There’s an app for that! understanding the drivers of mobile application downloads

Zeynep Aydin Gökgöz, M. Berk Ataman, Gerrit van Bruggen · Journal of Business Research · 2020 · 48 citations · Full text

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

M. Berk Ataman, Carl F. Mela, Harald J. van Heerde · Journal of Marketing Research · 2007 · 43 citations

Rows per page

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